What Do You Think Of A Vending Machine That Bakes Fresh Pizza In Minutes For A Few Euros ?
ROME (Reuters) – A vending machine that bakes fresh pizza in minutes for a few euros has got Italian chefs in a whirl before it hits the streets in the coming weeks.
The bright-red “Let’s Pizza” machine uses infra-red rays and technology developed at the University of Bologna to knead flour and water into dough, spread it with tomato sauce and a choice of topping, and cook it — all in less than three minutes.
Its developer, Claudio Torghele, says the machine has proved popular in trials in two Italian regions, but gourmets say it is an affront to traditional methods of cooking the classic dish.
“This is not just a vending machine, it’s a mini-pizzeria,” said Torghele, 56. “It has windows where you can watch the pizza-making process. Kids, including my own, love it: when the machine is working, there’s always a crowd.”
At present it offers four toppings — cheese and tomato, bacon, ham and fresh vegetables — at an average cost of 4 euros. Torghele thinks “Let’s Pizza” will appeal to Europeans looking for cheap options as a recession hits their pockets. “If I want to eat a great pizza, I go to a pizzeria. But our product is satisfactory, low cost and available 24-hours a day,” he said. “This is crisis proof … McDonald’s is increasing its sales. Low cost, fast food is in demand.”
“This machine is a toy,” Pino Morelli of the Association of Italian Pizzerias said. “Perhaps it will find a niche overseas, but Italians are born with pizza: their mothers feed it to them as babies. They understand it.” http://news.yahoo.com/s/nm/20090326/od_n…
Tags: Bakes, Euros, Fresh, Machine, Minutes, Pizza, That, Think, Vending, What
October 27th, 2009 at 4:41 pm
Better than dosas made with ready to use batter! haha.
October 27th, 2009 at 7:36 pm
It has greater applications in the UK than perhaps the developers realise.
Up until 3 years ago I owned a Fish & Chip Shop, and if I had this “Fast Food” technology availible, totally de-skilled and with an A1 product at the end, I could have increased sales by around 20% no problem.
October 27th, 2009 at 10:32 pm
I think that’s pretty gross! I wouldn’t want vending machine pizza.
Of course that’s not as bad as something that I saw…I was in the hospital last week for throat surgery and my dad and I walked down to the vending machines because he wanted a soda, and there was a food vending machine next to it. It had tuna salad in it…ewwww…
October 28th, 2009 at 3:03 am
I think that is possibly one of the coolest things I have ever seen. It would beat walking down 6th street and getting screwed by all the overpriced street vendors! That machine would totally make it where I live!
October 28th, 2009 at 5:41 am
Pizza making machines don’t call in sick or ask for raises. Have you noticed that more and more TV Commercials are done by animated figures instead of real people?
October 28th, 2009 at 8:49 am
EEEEEEEEEEEEWWWWWWWWWW!!!!!!!!!!!
GROSS!!!!!!!!!!!!!!!!
Id rather go into the most expensive restaurant in the world than walk around town holding a pizza….
Imagine the looks you’d get……………………………….…
October 28th, 2009 at 1:14 pm
they said about 2 minutes but icouldn’t watch the video since it kept skiping thanks comcast.
October 28th, 2009 at 2:38 pm
Fastest Delivery on Record!
But I wouldn’t want any
October 28th, 2009 at 8:18 pm
No thanks, it’s anybodies guess what ingredients go in there !
October 28th, 2009 at 11:12 pm
The british would love that……Fat britain becoming fatter.
October 29th, 2009 at 2:40 am
Kids would love that….I am just anti fast food and vending machines and worry about health with things like that
October 29th, 2009 at 7:47 am
Are you sure it will get used enough to keep the ingredients fresh?
October 29th, 2009 at 8:06 am
cant see me eating that, i like to get mine made up at asda’s lots of toppings and very cheap.
October 29th, 2009 at 9:14 am
No, it certainly wouldn’t appeal to me at all.
October 29th, 2009 at 11:17 am
Infra red rays no thanks ,Papa John all the wayyy!
October 29th, 2009 at 3:42 pm
Would be handy at work, I’d go for it.
October 29th, 2009 at 10:18 pm
OH MY
I want one!